<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.luiginegretto.it/blogs/Social-Selling/feed" rel="self" type="application/rss+xml"/><title>Luigi Negretto - Blog , Social Selling</title><description>Luigi Negretto - Blog , Social Selling</description><link>https://www.luiginegretto.it/blogs/Social-Selling</link><lastBuildDate>Fri, 13 Feb 2026 20:06:40 +0100</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Non c'è niente di meglio che andare dallo SPECIALISTA]]></title><link>https://www.luiginegretto.it/blogs/post/Come-avere-un-Brand-Forte</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_141631912-min.jpg"/>Scopri uno strumento che ti può aiutare a rafforzare il tuo Brand ed affermarti come esperto del tuo settore]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_MMuGcy_qQHy3a2ZVDdYJSg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_p7RDOJtxQbWb9tGNw_V9IA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_p7RDOJtxQbWb9tGNw_V9IA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_OX19s0NyR26JmfMdpAGkdg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_OX19s0NyR26JmfMdpAGkdg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Cbv5XGLsQfyjyUNY55a1Eg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Cbv5XGLsQfyjyUNY55a1Eg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2>Lo Specialista</h2><h2><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Considera quante volte nella vita di tutti i giorni, arriva il momento di dover gestire una cosa particolarmente importante e non vuoi sbagliare.</span></p><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Non parlo solo di questioni di salute, ma pensa a quando il tuo computer è da riparare, oppure alla tua auto, ecc</span></p><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Mettersi nelle mani dello specialista è la cosa che ti fa sentire più al sicuro...</span></p><p style="text-align:justify;"><strong><span style="font-size:17px;color:rgb(85, 85, 85);">In linguaggio Marketing, questo significa avere un forte Brand!</span></strong></p><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Ed al giorno d'oggi, che tu sia un imprenditore, un libero professionista o anche un dipendente aziendale (con ruolo di responsabilità) non solo DEVI avere un Brand, ma devi averlo FORTE.</span></p><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);"><br></span></p></h2></div>
</div></div></div></div></div><div data-element-id="elm_m5Yn-wkR68gyzfoek9B6kA" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_m5Yn-wkR68gyzfoek9B6kA"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_robyHjFseERL8pn8Dhqq9w" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_robyHjFseERL8pn8Dhqq9w"].zprow{ border-radius:1px; } </style><div data-element-id="elm_fnWHU0r9Z2cI14TMyD760g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_fnWHU0r9Z2cI14TMyD760g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_2nB_rNhGrBJaD7_7b3mhZw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_2nB_rNhGrBJaD7_7b3mhZw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_gHJOaFUloMRQo5FY5iZdIg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_oq3dPs3g6zAbX_uiJ8qjMA" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_oq3dPs3g6zAbX_uiJ8qjMA"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
</div></div></div></div><style> [data-element-id="elm_m5Yn-wkR68gyzfoek9B6kA"] .zpshape-divider-common svg{ opacity:1 !important; } @media all and (min-width:992px){ [data-element-id="elm_m5Yn-wkR68gyzfoek9B6kA"] .zpshape-divider-common svg{ opacity:1 !important; } } </style><div class="zpshape-divider zpshape-divider-common " data-shaper-wave="02" data-shaper-wave-hide-mobile="true" data-svg-wave-color="" data-svg-wave-grad-color="" data-shaper-wave-color-apply=""><svg id="zpshape-divider-common-02" class="zpshape-divider-default-right-top" preserveAspectRatio="none" viewBox="0 0 1280 368" xmlns="http://www.w3.org/2000/svg"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="5" transform="translate(0 -314)" fill-rule="nonzero"><g id="30-copy-2" transform="rotate(-25 1258.141 370.981)"><g id="4" transform="translate(.734 .798)"><path d="M37.293 9.71c35.692 40.294 68.256 74.431 99.537 100.418 32.174 26.71 63.61 44.486 93.083 50.81C281.243 171.93 333.802 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</div><div data-element-id="elm_ftStrFkSL1snsor8MVu6OQ" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_ftStrFkSL1snsor8MVu6OQ"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_vFNChO-RAXgQUxw8ONaLug" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_vFNChO-RAXgQUxw8ONaLug"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Bs_Par2K06RbTUMg03YeQA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Bs_Par2K06RbTUMg03YeQA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Z13u9rED1ADpGW5wKnsc2g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Z13u9rED1ADpGW5wKnsc2g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p style="text-align:justify;"><span style="font-size:17px;">Lo avrai, sicuramente, già capito da solo, però stai pensando che tu sei solo un libero professionista, un piccolo imprenditore e queste cose son appannaggio di grandi aziende…</span></p><p style="text-align:justify;"><strong><span style="font-size:17px;">Niente di più sbagliato, oggi puoi farlo anche tu!</span></strong></p><h1 style="text-align:center;">Come si fa?</h1><div><br></div><p style="text-align:justify;"><span style="font-size:17px;">Il primo passo è scegliere la piattaforma giusta e poi avere un Metodo da seguire per diventare, agli occhi del tuo mercato, l'esperto/lo specialista di settore.</span></p><p style="text-align:justify;"><span style="font-size:17px;">Se lavori nel B2B la piattaforma giusta è&nbsp;<strong>Linkedin</strong>, il social network professionale più importante al mondo. Linkedin è popolato e frequentato solo da lavoratori, niente cazzeggi alla facebook. Qui trovi,&nbsp; probabilmente buona parte dei tuoi clienti o potenziali clienti.</span></p><p style="text-align:justify;"><span style="font-size:17px;">Ci sono quasi 20 milioni di iscrittin Italia, se consideri che siamo 60 milioni in tutto, capisci che ormai in questo social network ci sono quasi tutti i lavoratori italiani….interessante vero?</span></p><p style="text-align:justify;"><span style="font-size:17px;">Questo è il miglior mezzo per promuovere la tua attività, però devi sapere usare bene questo strumento, perché ancora oggi, molte persone non hanno capito cosa possono fare con Linkedin</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p></div></div></div></div>
</div></div></div></div></div><div data-element-id="elm_mMfht7pSn60-txPIAvXQRg" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_mMfht7pSn60-txPIAvXQRg"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_jTfmPGti3uFjZIiqvIm3qA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_jTfmPGti3uFjZIiqvIm3qA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_LrsmBM8KrMgYjlU8Urq9sQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_LrsmBM8KrMgYjlU8Urq9sQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_8U0SSCF7jCVLC10fz8Ikjw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_8U0SSCF7jCVLC10fz8Ikjw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_7k46rF0RLreMP-3dhVM0sQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_dkCD5Q9PJGRSnoHW08K2-g" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_dkCD5Q9PJGRSnoHW08K2-g"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div></div> ]]></content:encoded><pubDate>Thu, 29 Oct 2020 04:45:59 +0000</pubDate></item><item><title><![CDATA[I clienti fanno il 60% della strada DA SOLI]]></title><link>https://www.luiginegretto.it/blogs/post/Come-avere-un-Brand-Forte1</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_1672460485-min.jpg"/>Scopri uno strumento che ti può aiutare a rafforzare il tuo Brand ed affermarti come esperto del tuo settore]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_9baSVhYpRLaN7DgfQ3DFvA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_zDysMtkRSaC-uIxNHh3KIw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_B0wGcJGfSSC9j9BnT0Quuw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_kOQ_7kIzRFaUCaGblflyCA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_kOQ_7kIzRFaUCaGblflyCA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2><span style="color:rgb(85, 85, 85);font-size:30px;font-weight:700;">...prenditi la responsabilità di lasciarli soli!</span><br></h2><h2><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Ma ti rendi conto?</span></p><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Tu sei li, intento a creare il tuo prodotto/servizio con Amore, dedizione e arte...e poi, quando arriva il momento di portare la tua &quot;creatura&quot; al Mercato...il Mercato non se la fila</span></p><p style="text-align:justify;"><strong><span style="font-size:17px;color:rgb(85, 85, 85);">I tuoi clienti (o quelli che tu pensavi potessero esserlo) non ne vogliono sapere...</span></strong></p><p style="text-align:justify;"><span style="color:rgb(85, 85, 85);"><span style="font-size:17px;">Il motivo è questo (se ti stai facendo da tempo questa domanda)...i tuoi potenziali clienti cercano in Internet, la soluzione ai loro problemi...e se tu non sei &quot;li fuori&quot; a parlare di come il tuo prodotto/servizio, può aiutarli a risolvere i loro problemi....nessuno ti considera.&nbsp;<strong>Secondo diverse statistiche, i tuoi potenziali clienti, fanno fino al 60% del loro tragitto (da non so che ne ho bisogno a ho acquistato il prodotto x) da soli, senza interpellare o farsi vedere dal fornitore…</strong></span></span></p><p style="text-align:justify;"><span style="color:rgb(85, 85, 85);"><span style="font-size:17px;"><strong><br></strong></span></span></p></h2></div>
</div></div></div></div></div><div data-element-id="elm_PH-6oNCqJfJHvhqUhCO4eQ" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_PH-6oNCqJfJHvhqUhCO4eQ"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_JLAn2YdMUB0px7YODFiRIw" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_JLAn2YdMUB0px7YODFiRIw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Jftn-p8jA5ixAjY2SdWPzA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Jftn-p8jA5ixAjY2SdWPzA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_eeExbXbputK83J-d8ToiSA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_eeExbXbputK83J-d8ToiSA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Più vendite B2B in meno tempo”</span></h1></div></h2></div>
</div><div data-element-id="elm_T7kNIK3Ku0f61E088p4gow" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_LfoeyhRSSFpbXsP8cLmxTA" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_LfoeyhRSSFpbXsP8cLmxTA"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/piu-vendite-b2b-in-meno-tempo" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div><div data-element-id="elm_tqIWBDaydjNlHo7kqLCcJA" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_tqIWBDaydjNlHo7kqLCcJA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_sg5pkUSrUI4BDdjTZPX0Eg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_sg5pkUSrUI4BDdjTZPX0Eg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Yp0zCHSerQS2IinSI1Nm1Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Yp0zCHSerQS2IinSI1Nm1Q"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_mDZgba4pZjiKheQmSW6SPA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_mDZgba4pZjiKheQmSW6SPA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p style="text-align:justify;"><span style="font-size:17px;">Fanno questo viaggio, senza che tu possa parlare direttamente con loro, senza che tu possa convincerli.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Quante volte sento dire…”ma se riuscissi a parlargli, sarei in grado di convincerli”</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Ma il problema è proprio questo…oggi la difficoltà è riuscire a sedersi di fronte ai clienti</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Ma è diventato più difficile, perché i tuoi clienti si documentano, senza bisogno di te…anche sui tuoi prodotti o servizi</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Se sei un libero professionista di età compresa tra i 40 e 60 anni appartieni alla categoria che vive peggio questa situazione. Desideri ardentemente capire come puoi sfruttare gli strumenti di Internet, ma non sai da dove cominciare oppure hai fatto qualche tentativo, ma non hai avuto successo.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Posso capire l’ansia che vivi…abituato ad avere sotto controllo la relazione con il cliente fin da subito, ti trovi a non riuscire a parlare con nessuno.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><strong><span style="font-size:17px;">Il fatto che il cliente faccia la maggior parte del suo viaggio d’acquisto da solo, ha un enorme impatto sulla tua vita lavorativa.</span></strong></p><p style="text-align:justify;"><strong><span style="font-size:17px;"><br></span></strong></p><p style="text-align:justify;"><span style="font-size:17px;">Sai cosa succede…lui si muove, in silenzio…si informa e si forma l’idea di chi possa essere il suo fornitore. Non si manifesta, non da segni di vita…e poi all’improvviso si manifesta, contattando direttamente il fornitore scelto. E non lo contatta per avere un preventivo, ma perché vuole lavorare con lui. Ha già scelto…</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Ma questo capita, solo a chi è riuscito ad intercettare quel cliente, mentre fa le sue ricerche utilizzando il Web.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Questa è la tua responsabilità, NON puoi permettere al tuo cliente di fare ricerche senza incontrati. Lui deve trovarti e deve farsi l’idea che tu sei il suo fornitore.</span></p><h1 style="text-align:center;"><span style="font-size:20px;font-weight:700;">Come si fa?</span></h1><div><span style="font-size:20px;font-weight:700;"><br></span></div><p style="text-align:justify;"><span style="font-size:17px;">Non è semplice, perchè le variabili in gioco sono molte. Io mi sono fatto un'idea e l'ho condivisa in una raccolta di 4 Webinar che trovi cliccando sul pulsante qui sotto.&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p></div></div></div>
</div></div></div></div></div><div data-element-id="elm_hIZgg9EHimjKdt3M5q7ALw" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_hIZgg9EHimjKdt3M5q7ALw"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_KZQkZPwKRtXy446oHjiKXQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_KZQkZPwKRtXy446oHjiKXQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_dY0G5wjYo-fNl9ttVqXhSQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_dY0G5wjYo-fNl9ttVqXhSQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_maD5wEprAN9PPQzDXCGudA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_maD5wEprAN9PPQzDXCGudA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Più vendite B2B in meno tempo”</span></h1></div></h2></div>
</div><div data-element-id="elm_VIrtFe9A2giFfPRWLCWqqA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_Ja27LM6JlmgptqLpOQgXkg" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_Ja27LM6JlmgptqLpOQgXkg"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/piu-vendite-b2b-in-meno-tempo" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div></div> ]]></content:encoded><pubDate>Thu, 29 Oct 2020 04:45:59 +0000</pubDate></item><item><title><![CDATA[LinkedIn eventi 5 - i migliori eventi da creare]]></title><link>https://www.luiginegretto.it/blogs/post/Crea-eventi-che-convertono-in-Linkedin</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_194744702-min.jpg"/>Scopri quali sono i migliori eventi da creare in Linkedin per coinvolgere il tuo pubblico e convertirlo in clienti]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_x-iCTaMPR_-XBx_bb5VxDA" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_x-iCTaMPR_-XBx_bb5VxDA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_HVbX0ahmRTWbZ5SrT0XwnA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_5_Dc53TSTH-ASVBSJo_8fQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_tWOq46LeSkW4LdsRTZS5sw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_tWOq46LeSkW4LdsRTZS5sw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2>LinkedIn Eventi i migliori eventi da creare</h2><p style="text-align:justify;"><span style="font-size:17px;">La funzionalità degli “eventi” in Linkedin riserva molte positive sorprese (come ben spiegato in questi articoli: <a href="https://www.luiginegretto.it/linkedin-eventi-1-rimani-connesso-con-la-tua-community/">Rimani connesso con la tua community</a>, <a href="https://www.luiginegretto.it/linkedin-eventi-2-coinvolgi-il-tuo-pubblico-prima-durante-e-dopo/">coinvolgi il tuo pubblico</a>, <a href="https://www.luiginegretto.it/linkedin-eventi-3-rendi-potente-il-tuo-brand/">rendi potente il tuo Brand</a>, <a href="https://www.luiginegretto.it/linkedin-4-promuovi-al-meglio-il-tuo-evento/">promuovi al meglio il tuo evento</a>), per finire andiamo a vedere quali sono le migliori idee per tenere un evento su Linkedin.</span></p><h4 class="has-text-align-center"><br></h4></div>
</div></div></div></div></div><div data-element-id="elm_2tRXGeRmzN-qxzChYdIFew" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_2tRXGeRmzN-qxzChYdIFew"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_7PJDB-qllAy90iu-XE56dA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_7PJDB-qllAy90iu-XE56dA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_OC2T-4xESsQCxbyWm-jNpA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_OC2T-4xESsQCxbyWm-jNpA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_WiF1Dt_PiuPaykwDAdbTlw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_WiF1Dt_PiuPaykwDAdbTlw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_LcN6X1J2brws-sF0XHk9Yw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_KxPyDhFxJnY01eiLECA_RQ" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_KxPyDhFxJnY01eiLECA_RQ"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
</div></div></div></div><style> [data-element-id="elm_2tRXGeRmzN-qxzChYdIFew"] .zpshape-divider-common svg{ opacity:1 !important; } @media all and (min-width:992px){ [data-element-id="elm_2tRXGeRmzN-qxzChYdIFew"] .zpshape-divider-common svg{ opacity:1 !important; } } </style><div class="zpshape-divider zpshape-divider-common " data-shaper-wave="02" data-shaper-wave-hide-mobile="true" data-svg-wave-color="" data-svg-wave-grad-color="" data-shaper-wave-color-apply=""><svg id="zpshape-divider-common-02" class="zpshape-divider-default-right-top" preserveAspectRatio="none" viewBox="0 0 1280 368" xmlns="http://www.w3.org/2000/svg"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="5" transform="translate(0 -314)" fill-rule="nonzero"><g id="30-copy-2" transform="rotate(-25 1258.141 370.981)"><g id="4" transform="translate(.734 .798)"><path d="M37.293 9.71c35.692 40.294 68.256 74.431 99.537 100.418 32.174 26.71 63.61 44.486 93.083 50.81C281.243 171.93 333.802 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</div><div data-element-id="elm_1u6IoDWQxBU514moCJJMSA" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_1u6IoDWQxBU514moCJJMSA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm__oCuNKwjYo-nBTrrmqR28Q" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm__oCuNKwjYo-nBTrrmqR28Q"].zprow{ border-radius:1px; } </style><div data-element-id="elm_MZK7PxY8djhGk4OAngS9-Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_MZK7PxY8djhGk4OAngS9-Q"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_mtEnmkuXX1RvDCAUXgU5Tg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_mtEnmkuXX1RvDCAUXgU5Tg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><h4 style="text-align:justify;">Il presupposto è che si vuole dare alle persone/aziende la possibilità di ospitare momenti mirati e creare eventi per coinvolgere la propria comunità o audience.</h4><h4 style="text-align:justify;"><div><div style="color:inherit;"><br></div><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Secondo Linkedin stesso, i seguenti sono i migliori eventi da creare nella loro piattaforma:</span></p><ul><li style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Eventi di community e brand building</span></li><li style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Obiettivo è promuovere conversazioni di qualità su un determinato contenuto.</span></li><li style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Eventi per un pubblico specifico</span></li></ul><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Piuttosto che trasmettere dal vivo all'intero pubblico della tua Pagina, scegli come target segmenti specifici. “LinkedIn Eventi” può essere un potente veicolo per iniziative di marketing dedicate specificatamente a certi target di clienti oppure ad approfondimenti tecnici di un qualche aspetto del proprio prodotto/servizio.</span></p><p style="color:inherit;text-align:justify;"><br></p></div></h4><h3 style="text-align:justify;">Eventi di talent branding</h3><h4 style="color:inherit;text-align:justify;"><div style="color:inherit;"><p style="text-align:center;"></p><div style="text-align:justify;"><div style="color:inherit;"><p style="text-align:center;"></p><div><span style="color:inherit;font-size:17px;">Condividi con la tua audience la buona esperienza che i tuoi dipendenti vivono nella tua organizzazione</span></div><div><span style="color:inherit;font-size:17px;">e fai in modo da risultare accattivante e potenzialmente un buon datore di lavoro. Attira i migliori talenti per la tua azienda.</span></div><div><span style="color:inherit;"><br></span></div><p></p></div></div><p></p></div></h4><h3 style="text-align:justify;">Conferenze</h3><h4 style="color:inherit;text-align:justify;"><div style="color:inherit;"><p><span style="font-size:17px;">Assicurati che i tuoi eventi strategici ottengano il pubblico professionale che meritano.</span></p><p><br></p></div></h4></div></div>
</div></div></div></div></div><div data-element-id="elm_lZlf6L_FkfQYlzXXlvnJjQ" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_lZlf6L_FkfQYlzXXlvnJjQ"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_ucn6LFWRE0Cg361Ysh97jQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_ucn6LFWRE0Cg361Ysh97jQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_7HtPPvx4L0-3c0P8sMULAg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_7HtPPvx4L0-3c0P8sMULAg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_LAqM8ipNw0pfzZUacp4OVw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_LAqM8ipNw0pfzZUacp4OVw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_uoI1O0YGvaEfElN-gQBHHw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_C1bRBcZbU-YqfqiuOYTIwQ" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_C1bRBcZbU-YqfqiuOYTIwQ"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div></div> ]]></content:encoded><pubDate>Tue, 27 Oct 2020 21:38:33 +0000</pubDate></item><item><title><![CDATA[LinkedIn eventi 4 - promuovi al meglio il tuo evento]]></title><link>https://www.luiginegretto.it/blogs/post/Come-promuovere-gli-eventi-su-LinkedIn</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_1110974912-min.jpg"/>Scopri come portare tantissime persone ai tuoi eventi tenuti su LinkedIn]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_nRYSGdgRQXq1qwwYWwesbw" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_nRYSGdgRQXq1qwwYWwesbw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_vi-uHhxVR7Gt1k1CYfZleg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_N1iWrb2YQTias5T3RS2gUg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_9VhQM6uwT6KhAktVBY-AzA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_9VhQM6uwT6KhAktVBY-AzA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2>LinkedIn Eventi - Adv e Organic per promuovere il tuo evento</h2><h2><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">La possibilità di creare il tuo evento in Linkedin è solo una faccia della medaglia, perché senza (o con pochi) partecipanti, difficilmente ti consente di raggiungere i tuoi obiettivi.</span></p><p style="text-align:justify;"><span style="color:rgb(85, 85, 85);"><span style="font-size:17px;">Di seguito ti spiego cosa puoi fare per incrementare la presenza di partecipanti ai tuoi eventi.</span>&nbsp;</span></p></h2><h4 class="has-text-align-center"><br></h4></div>
</div></div></div></div></div><div data-element-id="elm_s0AAHztyBeaON7iQciu0Hg" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_s0AAHztyBeaON7iQciu0Hg"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_VYN6V2o4gK2Qs1zAOaDOWQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_VYN6V2o4gK2Qs1zAOaDOWQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_lEuEnrx78dIWsNC1OOddsg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_lEuEnrx78dIWsNC1OOddsg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_dMnV8t7gOrK7jsXfPPUcOw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_dMnV8t7gOrK7jsXfPPUcOw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_vdidPlyuLRRamf6UOBvoew" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_hGrMNBqnV1Vh8sk8pKMHww" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_hGrMNBqnV1Vh8sk8pKMHww"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div><div data-element-id="elm_eYvE-Sb5jdM1_c65Vn9Y8A" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_eYvE-Sb5jdM1_c65Vn9Y8A"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_t8luozaPZnhW6X-HRePz9g" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_t8luozaPZnhW6X-HRePz9g"].zprow{ border-radius:1px; } </style><div data-element-id="elm_VFUleSI_ulxqucSMM6egZQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_VFUleSI_ulxqucSMM6egZQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_6xOseuzLokht6OQGowcohw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_6xOseuzLokht6OQGowcohw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div style="color:inherit;"><br></div><div><h4 style="color:inherit;text-align:justify;"><span style="font-size:17px;">Ho scritto altri articoli sugli eventi, puoi leggerli qui:&nbsp;<a href="https://www.luiginegretto.it/linkedin-eventi-1-rimani-connesso-con-la-tua-community/">Rimani connesso con la tua community</a><span>,&nbsp;</span><a href="https://www.luiginegretto.it/linkedin-eventi-2-coinvolgi-il-tuo-pubblico-prima-durante-e-dopo/">coinvolgi il tuo pubblico</a><span>,&nbsp;</span><a href="https://www.luiginegretto.it/linkedin-eventi-3-rendi-potente-il-tuo-brand/">rendi potente il tuo Brand</a><span>)</span></span></h4><h4 style="text-align:justify;"><div><div style="text-align:justify;"><div><span style="font-size:17px;"><span style="font-weight:700;">Promuovi il tuo evento con gli annunci a pagamento e in seguito “inseguili” con il retargeting</span><span style="color:inherit;">.</span></span><br></div></div></div></h4><h4 style="color:inherit;text-align:justify;"><p style="color:inherit;"><span style="font-size:17px;">Anche LinkedIn possiede la sua macchina diabolica per aiutarti a farti conoscere. Spendendo la giusta cifra, parametrata al tuo business e al tuo budget, puoi, attirare i tuoi potenziali clienti in target.</span></p><p style="color:inherit;"><span style="font-size:17px;">E successivamente “inseguirli” per qualche tempo con un’azione di Retargeting estremamente mirata.</span></p><p style="color:inherit;"><span style="font-size:17px;">*Retargeting&nbsp;significa che il potenziale cliente target che ha partecipato al tuo evento, verrà “inseguito” automaticamente dall’algoritmo di Linkedin che gli mostrerà qualcosa che lo farà ripensare al tuo evento, mentre naviga per i fatti suoi in Linkedin.</span></p><p style="color:inherit;"><span style="font-size:17px;">***Se alle spalle del tuo evento hai creato una giusta strategia, puoi stare certo che più di qualcuno diventerà tuo cliente.&nbsp;</span><span style="font-size:17px;color:inherit;">Le statistiche dicono che esiste il 61% di probabilità in più di conquistare un cliente tramite Linkedin&nbsp;</span><span style="font-size:17px;color:inherit;">se questo è esposto sia a contenuti a pagamento che organici.</span></p><p style="color:inherit;"><span style="font-size:17px;">Nel prossimo, ed ultimo, post le ultime utili indicazioni su questa interessante feature di LinkedIn</span></p><p style="color:inherit;"><span style="font-size:17px;">Alla prossima<br></span></p></h4></div></div></div>
</div></div></div></div></div><div data-element-id="elm_tI6OUL-Qw1Ld1G_su1SDdQ" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_tI6OUL-Qw1Ld1G_su1SDdQ"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_a1KfFUQPUvPq4BY7JBehdg" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_a1KfFUQPUvPq4BY7JBehdg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_O286hcHAnos3Pw3SzAvyWw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_O286hcHAnos3Pw3SzAvyWw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_SQBn9Ya7XFRcj8Ybgjp7Fg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_SQBn9Ya7XFRcj8Ybgjp7Fg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_ySp5Pz9URpu1M6axKow81g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_5mQWirSqksgaliRoyejSxw" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_5mQWirSqksgaliRoyejSxw"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
</div></div></div></div><style> [data-element-id="elm_tI6OUL-Qw1Ld1G_su1SDdQ"] .zpshape-divider-common svg{ opacity:1 !important; } @media all and (min-width:992px){ [data-element-id="elm_tI6OUL-Qw1Ld1G_su1SDdQ"] .zpshape-divider-common svg{ opacity:1 !important; } } </style><div class="zpshape-divider zpshape-divider-common " data-shaper-wave="02" data-shaper-wave-hide-mobile="true" data-svg-wave-color="" data-svg-wave-grad-color="" data-shaper-wave-color-apply=""><svg id="zpshape-divider-common-02" class="zpshape-divider-default-right-top" preserveAspectRatio="none" viewBox="0 0 1280 368" xmlns="http://www.w3.org/2000/svg"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="5" transform="translate(0 -314)" fill-rule="nonzero"><g id="30-copy-2" transform="rotate(-25 1258.141 370.981)"><g id="4" transform="translate(.734 .798)"><path d="M37.293 9.71c35.692 40.294 68.256 74.431 99.537 100.418 32.174 26.71 63.61 44.486 93.083 50.81C281.243 171.93 333.802 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</div></div> ]]></content:encoded><pubDate>Tue, 27 Oct 2020 21:31:46 +0000</pubDate></item><item><title><![CDATA[LinkedIn Eventi 3 - Rendi potente il tuo Brand]]></title><link>https://www.luiginegretto.it/blogs/post/Rafforza-il-tuo-Brand-con-Linkedin</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_2007103244-min.jpg"/>Scopri come veicolare al meglio il tuo Brand, utilizzando la funzione "eventi" di Linkedin]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_62mcbQSGR7-67I1qd_eqkg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_ooMuIJnZTrSAbw4-rI1U1w" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_7ZddQ41UQhS1smoGdIO2aQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_hx9OuooOTji76GtWNR1waw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_hx9OuooOTji76GtWNR1waw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2>LinkedIn Eventi Rendi potente il tuo Brand</h2><p></p><div style="text-align:justify;">La funzionalità “Eventi” di LinkedIn è veramente interessante e consente, tra le altre cose, di veicolare molto bene il tuo Brand (ho scritto dell'altro sugli eventi qui: <a href="https://www.luiginegretto.it/linkedin-eventi-1-rimani-connesso-con-la-tua-community/">Rimani connesso con la tua community</a>,&nbsp;<a href="https://www.luiginegretto.it/linkedin-eventi-2-coinvolgi-il-tuo-pubblico-prima-durante-e-dopo/">coinvolgi il tuo pubblico</a>)</div><div style="text-align:justify;"><br></div><p></p><p style="text-align:justify;">Puoi scegliere di creare eventi pubblici o privati e in questo modo aprire o meno le maglie ai potenziali partecipanti.</p><p><br></p></div>
</div></div></div></div></div><div data-element-id="elm_sdgaEr3nrl74eJlUc2khog" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_sdgaEr3nrl74eJlUc2khog"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_IFt9jsoadX6BoNVYfTp58A" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_IFt9jsoadX6BoNVYfTp58A"].zprow{ border-radius:1px; } </style><div data-element-id="elm_X7R77SVhjQ3TDdFccDk1lg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_X7R77SVhjQ3TDdFccDk1lg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_NUaXXpmCjqYBJ7lH8UQytA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_NUaXXpmCjqYBJ7lH8UQytA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_aebsintZ1nQZA0KKyuBKiQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_y8yz3ttZ2Ve699BNtXUCLQ" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_y8yz3ttZ2Ve699BNtXUCLQ"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
</div></div></div></div><style> [data-element-id="elm_sdgaEr3nrl74eJlUc2khog"] .zpshape-divider-common svg{ opacity:1 !important; } @media all and (min-width:992px){ [data-element-id="elm_sdgaEr3nrl74eJlUc2khog"] .zpshape-divider-common svg{ opacity:1 !important; } } </style><div class="zpshape-divider zpshape-divider-common " data-shaper-wave="02" data-shaper-wave-hide-mobile="true" data-svg-wave-color="" data-svg-wave-grad-color="" data-shaper-wave-color-apply=""><svg id="zpshape-divider-common-02" class="zpshape-divider-default-right-top" preserveAspectRatio="none" viewBox="0 0 1280 368" xmlns="http://www.w3.org/2000/svg"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="5" transform="translate(0 -314)" fill-rule="nonzero"><g id="30-copy-2" transform="rotate(-25 1258.141 370.981)"><g id="4" transform="translate(.734 .798)"><path d="M37.293 9.71c35.692 40.294 68.256 74.431 99.537 100.418 32.174 26.71 63.61 44.486 93.083 50.81C281.243 171.93 333.802 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</div><div data-element-id="elm_mAYxmYPrf6uK6kvHLG7Tvg" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_mAYxmYPrf6uK6kvHLG7Tvg"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_WhYcCAtxui-JMB8srie1EA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_WhYcCAtxui-JMB8srie1EA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_DtuIWohhrNPCl72mGGZXRA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_DtuIWohhrNPCl72mGGZXRA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_6xR2-rWRlbGD2KKtKXt6Mw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_6xR2-rWRlbGD2KKtKXt6Mw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><p style="text-align:justify;color:inherit;">Gli eventi pubblici ti consentono di raggiungere la massima copertura. Chiunque voglia partecipare non deve fare altro che cliccare sul pulsante “partecipa”.</p><p style="text-align:justify;color:inherit;"><br></p><p style="color:inherit;text-align:center;"></p><div style="text-align:justify;"><span style="color:inherit;">Se si desidera generare nuovi potenziali clienti, allora si sceglie l’opzione “registrazione” così il partecipante deve lasciare i suoi dati (nome, cognome e email). Così facendo, all’atto della registrazione, il partecipante riceve un codice per partecipare. L’elenco dei partecipanti è poi, semplicemente, scaricabile&nbsp;</span><span style="color:inherit;">direttamente dalla pagina dell’evento.</span></div><div style="text-align:justify;"><span style="color:inherit;"><br></span></div><p></p><p style="text-align:justify;color:inherit;">Gli eventi privati, invece, ti consentono di invitare solo le connessioni di primo grado. Chi si iscrive, riceve un link privato da utilizzare per partecipare. Questo tipo di eventi NON sono visibili a nessun altro.</p><p style="text-align:justify;color:inherit;"><br></p><p style="text-align:justify;color:inherit;">Alcuni esempi ottimali di eventi rispetto al grado di riservatezza:</p><h3 style="text-align:center;"><div style="text-align:justify;"><span style="color:inherit;">1-eventi pubblici</span></div><span style="color:rgb(85, 85, 85);font-size:17px;"><div style="text-align:justify;">senza registrazione: fantastici per fare Brand Awareness</div></span></h3><h3 style="text-align:center;"><div style="text-align:justify;">2-eventi pubblici</div><span style="font-size:17px;color:rgb(85, 85, 85);"><div style="text-align:justify;">con registrazione: ottimi per fare lead generation</div></span></h3><h3 style="text-align:center;"><div style="text-align:justify;">3-eventi privati</div><span style="font-size:17px;color:rgb(85, 85, 85);"><div style="text-align:justify;">creare la tua comunità invitando solo certe persone ben delineate.</div><div style="text-align:justify;"><br></div></span></h3><p style="color:inherit;text-align:center;"></p><div style="text-align:justify;"><span style="color:inherit;">Restano ancora alcuni aspetti piuttosto interessanti da scoprire si questi “eventi” in&nbsp;</span><span style="color:inherit;">Linkedin, ma te ne parlo la prossima volta.</span></div><div style="text-align:justify;"><span style="color:inherit;"><br></span></div><div style="text-align:justify;"><span style="color:inherit;">Ciao</span></div><div style="text-align:justify;"><span style="color:inherit;"><br></span></div><p></p></div></div>
</div></div></div></div></div><div data-element-id="elm_Z7jFLNjiwfq6cWIqzyY9aA" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_Z7jFLNjiwfq6cWIqzyY9aA"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_T6QKwzbmNUMgm2hj3bhUFQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_T6QKwzbmNUMgm2hj3bhUFQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_leNdhOaXihfPRZr59SPR2A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_leNdhOaXihfPRZr59SPR2A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_ZE-FmPTp1OGAjvUUm3p6yw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_ZE-FmPTp1OGAjvUUm3p6yw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_gTcXWBfYu6LUYfhf52anow" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_DE0Ld68obqZHOiJMQHv2ZA" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_DE0Ld68obqZHOiJMQHv2ZA"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div></div> ]]></content:encoded><pubDate>Tue, 27 Oct 2020 19:47:59 +0000</pubDate></item><item><title><![CDATA[Linkedin Eventi 2 - Coinvolgi il tuo pubblico prima, durante e dopo]]></title><link>https://www.luiginegretto.it/blogs/post/Cosa-fare-prima-durante-e-dopo-un-evento-su-Linkedin</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_1693577935-min.jpg"/>Le attività per tenere un evento su Linkedin che dia i suoi frutti sono diverse...e tutte importanti. Scopri quali sono qui]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_-4ozayYSS_KzHFXVQI-91w" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_yyJnmsuMREaeNMZT5gqWNg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_xQb4IoPVQM6ZI0lqpA6vbw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_u3Tqn0wERzSBWg-XhZ3iuQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_u3Tqn0wERzSBWg-XhZ3iuQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2>LinkedIn Eventi - Coinvolgi il tuo pubblico</h2><p style="text-align:justify;"><span style="font-size:17px;">In questo secondo post sugli eventi LinkedIn (qui puoi leggere il primo: <a href="https://www.luiginegretto.it/linkedin-eventi-1-rimani-connesso-con-la-tua-community/">Rimani connesso con la tua community</a>), andiamo a vedere altre interessanti caratteristiche di questa feature. La funzionalità &quot;Eventi LinkedIn&quot; sono dotati di strumenti per coinvolgere il tuo pubblico in tutti i punti del ciclo di vita degli eventi.</span></p><p><br></p></div>
</div></div></div></div></div><div data-element-id="elm_DUK7Bkp5lQKjooCcjmasGg" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_DUK7Bkp5lQKjooCcjmasGg"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_5VBZlX6tDk3ru5vBF0iNhg" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_5VBZlX6tDk3ru5vBF0iNhg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_ta-ENqa1V2w1WEIHWWuwYA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_ta-ENqa1V2w1WEIHWWuwYA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_G4w7ZJWOBNNT_Yua6hn9aA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_G4w7ZJWOBNNT_Yua6hn9aA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_yX6CBztoKxaTCQfOG_2ajA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_yeP3v33CXicWP0PgqiR2bw" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_yeP3v33CXicWP0PgqiR2bw"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div><div data-element-id="elm_T8k-uIVxx7EfZrnpmWQJtw" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_T8k-uIVxx7EfZrnpmWQJtw"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_afEgtwEtCyLXZxedXV-eqg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_afEgtwEtCyLXZxedXV-eqg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_i489qnwZwWadTR-eQDE8LA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_i489qnwZwWadTR-eQDE8LA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_S2PxqfCpQb-zqYFT8zxirg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S2PxqfCpQb-zqYFT8zxirg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><h3 style="text-align:justify;">Prima dell'evento</h3><h3 style="color:inherit;text-align:justify;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:17px;">• Pubblica sondaggi, immagini, video e documenti nel feed dell'evento. Puoi consigliare due post a settimana</span></p><p><span style="font-size:17px;">• I partecipanti ricevono un'e-mail di conferma di iscrizione, nonché e-mail di promemoria e notifiche varie per aumentare la probabilità di partecipazione all’evento.</span></p></div></div></h3><h3 style="text-align:justify;">Durante l'evento</h3><h3 style="color:inherit;text-align:justify;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:17px;">• Se sei abilitato ad utilizzare Linkedin Live, puoi interagire con i partecipanti inserendo dei commenti del tuo streaming.</span></p><p><span style="font-size:17px;">• Se hai gruppi di persone, puoi trasmettere in streaming fino a quattro sessioni separate.</span></p></div></div></h3><h3 style="text-align:justify;">Dopo l'evento</h3><h3 style="text-align:justify;"><div><p><span style="font-size:17px;color:rgb(85, 85, 85);">• Mostra i momenti salienti dello stream nella scheda &quot;Video&quot; della tua pagina</span></p><p><span style="font-size:17px;color:rgb(85, 85, 85);">• Pubblica sondaggi, immagini, articoli o contenuti nel feed dell'evento</span></p><p><span style="font-size:17px;color:rgb(85, 85, 85);">• Condividi il tuo prossimo evento LinkedIn sul feed e consiglia il post per aumentare la visibilità.</span></p><p><span style="font-size:17px;color:rgb(85, 85, 85);">Nel prossimo post altre indicazioni su questa interessante feature di LinkedIn</span></p><p><span style="font-size:17px;color:rgb(85, 85, 85);">Alla prossima</span></p><p><span style="font-size:17px;color:rgb(85, 85, 85);"><br></span></p></div></h3></div></div>
</div></div></div></div></div><div data-element-id="elm_YCp5gOroGasG_Xkejcl6Lw" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_YCp5gOroGasG_Xkejcl6Lw"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_XoozL5piEh9I4w-CI1Z09Q" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_XoozL5piEh9I4w-CI1Z09Q"].zprow{ border-radius:1px; } </style><div data-element-id="elm_TmEap561b7RkykkCIkDP0A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_TmEap561b7RkykkCIkDP0A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_RgHY_c_hxl0FfSZwl_2m2Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_RgHY_c_hxl0FfSZwl_2m2Q"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_5_DFPMpE56Z4lfjX4momGA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_CynnZ1CqxlSka5h9K7l-jg" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_CynnZ1CqxlSka5h9K7l-jg"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
</div></div></div></div><style> [data-element-id="elm_YCp5gOroGasG_Xkejcl6Lw"] .zpshape-divider-common svg{ opacity:1 !important; } @media all and (min-width:992px){ [data-element-id="elm_YCp5gOroGasG_Xkejcl6Lw"] .zpshape-divider-common svg{ opacity:1 !important; } } </style><div class="zpshape-divider zpshape-divider-common " data-shaper-wave="02" data-shaper-wave-hide-mobile="true" data-svg-wave-color="" data-svg-wave-grad-color="" data-shaper-wave-color-apply=""><svg id="zpshape-divider-common-02" class="zpshape-divider-default-right-top" preserveAspectRatio="none" viewBox="0 0 1280 368" xmlns="http://www.w3.org/2000/svg"><g id="Page-1" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="5" transform="translate(0 -314)" fill-rule="nonzero"><g id="30-copy-2" transform="rotate(-25 1258.141 370.981)"><g id="4" transform="translate(.734 .798)"><path d="M37.293 9.71c35.692 40.294 68.256 74.431 99.537 100.418 32.174 26.71 63.61 44.486 93.083 50.81C281.243 171.93 333.802 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</div></div> ]]></content:encoded><pubDate>Tue, 27 Oct 2020 19:39:58 +0000</pubDate></item><item><title><![CDATA[LinkedIn Eventi 1 – rimani connesso con la tua Community]]></title><link>https://www.luiginegretto.it/blogs/post/Come-creare-una-forte-connessione-con-il-tuo-audience-in-Linkedin</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_1171101781-min.jpg"/>Scopri come utilizzare la funzione "Eventi" di Linkedin per creare e rafforzare la connessione con la tua audience]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_3j-o-2KJSzCCFN8P3YGY8w" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_Q_11b1aARceq_kSxlfBWrQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_bEv6sC7cSaObVBCDWojODA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_hfXJ4AzFSsG9X1NqAiU4Fg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_hfXJ4AzFSsG9X1NqAiU4Fg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2>LinkedIn &quot;eventi&quot;</h2><p style="text-align:justify;"><span style="font-size:17px;">Non è certo una novità dell’ultimo minuto, però la possibilità di creare degli eventi (on e off line) direttamente da Linkedin rappresenta una grande opportunità ancora poco sfruttata dai suoi “abitanti”. Con questa serie di post sul tema, vado a delineare le caratteristiche più interessanti di questa funzione.&nbsp;</span></p><p><br></p></div>
</div></div></div></div></div><div data-element-id="elm_kbO9ckQozaxnMXP68PQVWw" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_kbO9ckQozaxnMXP68PQVWw"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_VRTP-IUY6WDPDSQyH_EdLg" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_VRTP-IUY6WDPDSQyH_EdLg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_M4DZ5GrmogctztHa_JTe8w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_M4DZ5GrmogctztHa_JTe8w"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_d26HI0qBDwImKi95d0UzVw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_d26HI0qBDwImKi95d0UzVw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_ZtrDfwtRSh27oA1UMCYtLw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_54Z64C4URFVMuTt2_ajfzw" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_54Z64C4URFVMuTt2_ajfzw"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div><div data-element-id="elm_MvXqjaVoKdCZsw8YTuW54A" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_MvXqjaVoKdCZsw8YTuW54A"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_uoY63Lg95UpaP-BjE6RRQQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_uoY63Lg95UpaP-BjE6RRQQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_aQqXd4JE2q4t4Ad464nx2A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_aQqXd4JE2q4t4Ad464nx2A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Y92wq5NS5zJLr1WqkssX_A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Y92wq5NS5zJLr1WqkssX_A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p style="text-align:justify;"><span style="font-size:17px;">Con &quot;LinkedIn Eventi&quot; puoi riunire la tua community professionale, in modo sicuro e in tempo reale.</span></p><p style="text-align:justify;"><span style="font-size:17px;">Anche l’ambiente vuole la sua parte!</span></p><p style="text-align:justify;"><span style="font-size:17px;">L’ambiente è tutto quando si tratta di eventi e gli eventi virtuali non fanno eccezione. Ora puoi ospitare i tuoi eventi in un ambiente sicuro e affidabile.</span></p><p style="text-align:justify;"><span style="font-size:17px;">• Puoi generare una landing page nativa su LinkedIn, con un URL univoco da promuovere</span></p><p style="text-align:justify;"><span style="font-size:17px;">• Puoi creare un evento pubblico o privato</span></p><p style="text-align:justify;"><span style="font-size:17px;">• Puoi trasmettere in streaming l’evento utilizzando LinkedIn Live (questa è una feature da richiedere a farsi approvare da Linkedin stessa)</span></p><h3 style="text-align:justify;">Attira il giusto pubblico</h3><p style="text-align:justify;"><span style="font-size:17px;">Mentre promuovi attivamente il tuo evento, ti aiuteremo ad aumentare la tua partecipazione attraverso alcune attività.</span></p><h3 style="text-align:justify;">Inserimento dell’evento nella pagina aziendale</h3><p style="text-align:justify;"><span style="font-size:17px;">Tutti gli eventi sono elencati nella scheda &quot;Eventi&quot; della tua pagina LinkedIn per la massima visibilità</span></p><h3 style="text-align:justify;">Suggerimenti personalizzati</h3><p style="text-align:justify;"><span style="font-size:17px;">I membri ricevono dei suggerimenti di interesse tramite un'email di settimanale e anche attraverso la scheda &quot;La mia rete&quot;</span></p><h3 style="text-align:justify;">Condividi l’evento con i follower della pagina</h3><p style="text-align:justify;"><span style="font-size:17px;">Condividi facilmente nuovi eventi tramite la tua pagina e Linkedin invierà una notifica ai tuoi follower</span></p><h3 style="text-align:justify;">Ottimizzato per distinguersi</h3><p style="text-align:justify;"><span style="font-size:17px;">Quando viene condiviso con il feed, il tuo evento si distingue per un banner altamente visivo e un pulsante CTA ben visibile</span></p><p style="text-align:justify;"><span style="font-size:17px;">Nel prossimo post altre indicazioni su questa interessante feature di LinkedIn</span></p><p style="text-align:justify;"><span style="font-size:17px;">Alla prossima</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p></div></div></div></div>
</div></div></div></div></div><div data-element-id="elm__RT5HYMStqDrjjtHONyEXg" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm__RT5HYMStqDrjjtHONyEXg"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_D4ncv0KVzXb1coQIshTPcg" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_D4ncv0KVzXb1coQIshTPcg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PDXI2csNoMSiuvnDd5gEow" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_PDXI2csNoMSiuvnDd5gEow"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Jojrrc2FnFMgruzicNTaYw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Jojrrc2FnFMgruzicNTaYw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Come utilizzare LinkedIn per trovare nuovi clienti”</span></h1></div></h2></div>
</div><div data-element-id="elm_JFEmGs1Nh3A7z1RFSFRLuA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_qFE7nD8H4IrDKdliBqqyZQ" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_qFE7nD8H4IrDKdliBqqyZQ"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/linkedin-sales" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div></div> ]]></content:encoded><pubDate>Tue, 27 Oct 2020 19:31:44 +0000</pubDate></item><item><title><![CDATA[Trovare nuovi clienti che fatica]]></title><link>https://www.luiginegretto.it/blogs/post/Come-trovare-nuovi-clienti-sfruttando-Internet</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_251251270-min.jpg"/>Molti hanno capito che bisogna sfruttare la rete per trovare nuovi clienti, ma lo fanno replicando le stesse cose che fanno nel mondo reale. Internet NON è il mondo reale e richiede come prima cosa una comprensione del fenomeno]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_TT3izNtORWKhDVNT2mDoTA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_dgdkCRw3TJK9e9AJJSUkrg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_aEkoD11MSyqQr1RN5p2maQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_HJuMdTyWQz-L59mxPrYPcQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_HJuMdTyWQz-L59mxPrYPcQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2><span style="color:rgb(85, 85, 85);font-size:17px;text-align:justify;">Con l'avvento di Internet, gradualmente i tuoi potenziali clienti si stanno spostando in Rete. Se fai fatica a conquistare nuovi clienti, il motivo potrebbe essere UNO SOLO e molto ben circoscritto.</span><br></h2><h2><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Tu li cerchi nel mondo reale e loro vivono ...da un'altra parte!</span></p><p style="text-align:justify;"><span style="color:rgb(85, 85, 85);"><span style="font-size:17px;">Con la diffusione di Internet, è cambiato tutto. Ma soprattutto è cambiato il modo in cui tutti noi facciamo gli acquisti. Non è più necessario uscire ed andare in un negozio oppure incontrare nei cosiddetti business meeting, le persone per farsi un idea e capire cosa comperare e da chi comperare.</span><span style="font-size:26px;">&nbsp;</span></span></p><p style="text-align:justify;"><span style="color:rgb(85, 85, 85);"><span style="font-size:26px;"><br></span></span></p></h2></div>
</div></div></div></div></div><div data-element-id="elm_ts05yLH77r-ehi9mV9kq_Q" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_ts05yLH77r-ehi9mV9kq_Q"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_3m_xPZLs1MynhxWuahFDrA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_3m_xPZLs1MynhxWuahFDrA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_R2irxJPpNXstlN7LsT1rEA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_R2irxJPpNXstlN7LsT1rEA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm__TOvI5FtYDQFL1awha5xZA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm__TOvI5FtYDQFL1awha5xZA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Più vendite B2B in meno tempo”</span></h1></div></h2></div>
</div><div data-element-id="elm_MxkYfbKG3rjQX8FgyeW_6A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_aRbqZeDPbFEQJsTGXu6DxA" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_aRbqZeDPbFEQJsTGXu6DxA"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/piu-vendite-b2b-in-meno-tempo" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div><div data-element-id="elm_Kbn3iI8g4za4Mj3CQoxrKA" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Kbn3iI8g4za4Mj3CQoxrKA"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_p9FWazvKakkC7rsTqgHgHQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_p9FWazvKakkC7rsTqgHgHQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_CuzdnuneTPt1V7wCiFuJ6A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_CuzdnuneTPt1V7wCiFuJ6A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_I2iy3Ul_52VzrrJeWcdRTw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_I2iy3Ul_52VzrrJeWcdRTw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p style="text-align:justify;"><span style="font-size:17px;">Oggi, Quasi tutti, cercano, si informano e determinano le loro scelte, sulla base dei risultati delle ricerche in Rete...</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Nella comodità della libertà offerta da Internet, le persone negli orari a loro più congeniali, nei giorni preferiti, insomma quando vogliono, fanno le loro ricerche sfruttando la rete.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">...se tu o la tua azienda non vi fate trovare li, dove vivono i nuovi clienti, per loro NON ESISTETE.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Si tratta di iniziare la Digital Transformation...&nbsp;un processo per cui si inizia a sfruttare a nostra volta la Rete.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">La Domanda di Mercato si è già spostata li, ora tocca all’Offerta fare questo passo.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">E se sei un libero professionista con un età compresa tra i 40 e 60 anni, sei tra le persone più in difficoltà (non lo dico io, ma i sondaggi)</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><strong><span style="font-size:17px;">Il problema più frequente è rappresentato dal fatto che chi affronta questo cambiamento, pensa di poter replicare le cose buone fatte nel mondo reale, nel mondo digitale….purtroppo non funziona.</span></strong></p><p style="text-align:justify;"><strong><span style="font-size:17px;"><br></span></strong></p><p style="text-align:justify;"><span style="font-size:17px;">La rete ha le sue regole e le persone non rispondono nel modo desiderato.&nbsp;Basta solo una considerazione a farti capire perché…quando comunichi in Rete…non puoi mai spiegare cosa volevi dire. Se sbagli a scrivere il tuo messaggio, se non è chiaro, l’utente abbandona la pagina (e non torna più)</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><h1 style="text-align:center;"><strong>Spaventato???</strong></h1><div><strong><br></strong></div><p style="text-align:justify;"><span style="font-size:17px;">se vuoi una mano in tal senso, forse posso aiutarti a fare il primo passo…anzi il&nbsp;<strong>Giusto primo passo</strong>…</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Ti serve una panoramica per riuscire a comprendere come sfruttare Internet al massimo.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p></div></div></div></div>
</div></div></div></div></div><div data-element-id="elm_zjjJxI4T4dVDZMbEBhRmyw" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_zjjJxI4T4dVDZMbEBhRmyw"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_B2iWXkomiVMJ_LXZU3IYPA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_B2iWXkomiVMJ_LXZU3IYPA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_tG2cR8D9QEbVhZvUiFbz_A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_tG2cR8D9QEbVhZvUiFbz_A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_j8loSRvm962AdCVugGuXcg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_j8loSRvm962AdCVugGuXcg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Più vendite B2B in meno tempo”</span></h1></div></h2></div>
</div><div data-element-id="elm_GsoFoaNSF33jQxREpnHgmg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_jT8GgAdoib0Zv051HnTPAA" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_jT8GgAdoib0Zv051HnTPAA"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/piu-vendite-b2b-in-meno-tempo" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div></div> ]]></content:encoded><pubDate>Sun, 11 Oct 2020 20:45:09 +0000</pubDate></item><item><title><![CDATA[I miei potenziali clienti quasi non sanno accendere il computer...]]></title><link>https://www.luiginegretto.it/blogs/post/Come-imparare-ad-usare-gli-strumenti-di-Internet-per-trovare-clienti</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_320296958-min.jpg"/>Anche se credi che i tuoi clienti non usino il computer e Internet per cercare nuovi fornitori, dovresti alzare lo sguardo e cominciare a lavorare per la nuova generazione di imprenditori...perchè sono dietro l'angolo]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm__Y-zDDFVSKy2MVBj2Oq0dg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_ZbpRlN1bSrqgxIw-JI7-Vg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_PWUmfPeMQAqpK6TqNe0aSg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_-hlihcttS5SS8rBCIJM9ag" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_-hlihcttS5SS8rBCIJM9ag"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2><span style="color:rgb(85, 85, 85);font-size:17px;text-align:justify;">Questa è una delle motivazioni alla mediocrità...</span><br></h2><h2><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);font-style:italic;">&quot;Non mi voglio impegnare a capire come sfruttare la Rete, perchè non ne ho bisogno, perchè i miei clienti non usano il computer, sono alla vecchia maniera...&quot;</span></p><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);">Considera che quel cliente che hai in testa, nel giro di pochi anni sparirà...</span></p><p style="text-align:justify;"><span style="font-size:17px;color:rgb(85, 85, 85);"><br></span></p></h2></div>
</div></div></div></div></div><div data-element-id="elm_xJ-JHSD3ehgxtcD5Y9AXNQ" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_xJ-JHSD3ehgxtcD5Y9AXNQ"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_EGeBpSpulqyhEPyHgsvWyA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_EGeBpSpulqyhEPyHgsvWyA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_p_sQNDeNvvJ2oh-_5hCTsA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_p_sQNDeNvvJ2oh-_5hCTsA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_IYBFcNzzOCstyKZc4yGa8w" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_IYBFcNzzOCstyKZc4yGa8w"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Più vendite B2B in meno tempo”</span></h1></div></h2></div>
</div><div data-element-id="elm_1jg3hIh6Q4Ox83IiTzmK4Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_daix1nVBi6wu7sR6HfO_vg" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_daix1nVBi6wu7sR6HfO_vg"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/piu-vendite-b2b-in-meno-tempo" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div><div data-element-id="elm_V8QJIzf2ihvxoJAersT-8Q" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_V8QJIzf2ihvxoJAersT-8Q"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_UI2wG3zJA5R1oZm1zrCE-g" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_UI2wG3zJA5R1oZm1zrCE-g"].zprow{ border-radius:1px; } </style><div data-element-id="elm_wjkplV4SYyPUS0J4wAaB1A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_wjkplV4SYyPUS0J4wAaB1A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_GUWCQWab2F5NiOL3YzqiHw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_GUWCQWab2F5NiOL3YzqiHw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><p style="text-align:justify;"><span style="font-size:17px;">So cosa stai pensando...&quot;ecco è arrivato il nuovo &quot;sotuttoanchesenonsoniente&quot; di turno che mi prefigura uno scenario alla Blade Runner, ma ne ho già sentite di minacce di questo tipo, e sono ancora qua a vendere cara la pelle...&quot;</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><strong><span style="font-size:17px;">Posto che se sei ancora qua a vendere cara la pelle, sai meglio di me, che quella pelle fai sempre più fatica a venderla...NO, non intendevo fare il catastrofista e ipotizzare scenari irrealistici, ma semplicemente darti un aiuto, facendoti riflettere.</span></strong></p><p style="text-align:justify;"><strong><span style="font-size:17px;"><br></span></strong></p><p style="text-align:justify;"><span style="font-size:17px;">Hai davanti a te&nbsp;<strong>3 tipi di POTENZIALI clienti &quot;Mario&quot;</strong>, tipico imprenditore del Nord, che vive in fabbrica H24 e spesso ha le mani sporche d'olio.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">1 - Mario che ha da poco fatto il passaggio generazionale</span></p><p style="text-align:justify;"><span style="font-size:17px;">2 - Mario che è molto vicino a iniziare il passaggio generazionale</span></p><p style="text-align:justify;"><span style="font-size:17px;">3 - ....il figlio di Mario o un nuovo &quot;Mario&quot; giovane, nato dopo il 1990...</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Nel primo e nel terzo caso, sei già fuori da un pò e non riesci neanche a fissare un appuntamento...</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:center;"></p><div style="text-align:justify;"><span style="color:inherit;font-size:17px;">Nel secondo caso, ogni tanto (e con crescente fatica) riesci a prendere qualche appuntamento. Sono&nbsp;</span><span style="color:inherit;font-size:17px;">questi potenziali clienti, a cui ti aggrappi con tutte le forze, per non fare lo sforzo necessario ad ammodernarti.</span></div><div style="text-align:justify;"><span style="color:inherit;font-size:17px;"><br></span></div><p></p><p style="text-align:justify;"><span style="font-size:17px;">Ma, c'è una brutta notizia...tra poco questi &quot;Mario&quot;, inizieranno a cedere il passo (oppure molti di loro già hanno cominciato a delegare a persone più giovani alcune ricerche) e lo faranno a personale giovane che, certamente, non usa gli stessi modi di fare ricerche per farsi delle idee.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Questi &quot;giovani&quot;, iniziano le loro primissime ricerche con Google e se tu (o la tua azienda non ci siete)...purtroppo non esistete...</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><strong><span style="font-size:17px;">Ergo, lo scenario da Blade Runner, è dietro l'angolo</span></strong><span style="font-size:17px;">.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Devi darti da fare, rimboccati le maniche e inizia la tua trasformazione digitale.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;"><span style="font-size:17px;">Se vuoi avere una panoramica completa dello scenario di fronte a te, potresti trovare utile la raccolta di 4 Webinara che ho preparato</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p></div></div></div>
</div></div></div></div></div><div data-element-id="elm_YHYHQE6OVbLgohzPdcIE8w" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_YHYHQE6OVbLgohzPdcIE8w"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_cTx_KHeaNVtqFK60y-A4fA" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_cTx_KHeaNVtqFK60y-A4fA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_GQqcCBOTxswF8o3vNd99LA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_GQqcCBOTxswF8o3vNd99LA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_lnGIkUdgfL48ejK3kGbRWA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_lnGIkUdgfL48ejK3kGbRWA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Più vendite B2B in meno tempo”</span></h1></div></h2></div>
</div><div data-element-id="elm_lPPEVOcrUHdyAdt4QRHUMw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_10XpeI3lVEIgvpElISPkhw" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_10XpeI3lVEIgvpElISPkhw"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/piu-vendite-b2b-in-meno-tempo" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div></div> ]]></content:encoded><pubDate>Mon, 21 Sep 2020 22:03:37 +0000</pubDate></item><item><title><![CDATA[Cinque suggerimenti per lavorare al meglio da remoto]]></title><link>https://www.luiginegretto.it/blogs/post/cinque-suggerimenti-per-lavorare-al-meglio-da-remoto</link><description><![CDATA[<img align="left" hspace="5" src="https://www.luiginegretto.it/shutterstock_1703663773-min.jpg"/>Lo Smart working o lavoro da remoto è balzato alla ribalta della cronaca, ma non è così semplice come sembra. Scopri 5 utili suggerimenti per evitare di trasformare la tua casa nel peggior incubo]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_n_tX4YPKTn-bj-s7jV5Low" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_EeHB8ZoARvOWOAQqM46nJA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_sCsrxnFEQ7q5nLIVTnBFAg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_Eyd_sMjxQCO0Q_h4yNmE5A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Eyd_sMjxQCO0Q_h4yNmE5A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><h2><span style="text-align:justify;color:rgb(85, 85, 85);font-family:&quot;Lato 2&quot;, sans-serif;font-size:17px;">È tempo di riprendere il lavoro e la paura per l’imminente futuro si può gestire al meglio arrivando&nbsp; preparati per ogni occasione. In tal senso è opportuno pensare al fatto che potrebbe ripresentarsi la necessità di lavorare da casa. In realtà io auspico un cambio di paradigma, dove il lavoro da remoto&nbsp;</span><span style="text-align:justify;color:rgb(85, 85, 85);font-family:&quot;Lato 2&quot;, sans-serif;font-size:17px;">diventi una prassi (almeno un giorno ogni tanto delle settimane lavorative). Ad ogni modo, l’umanità ha già fatto passi avanti in tal senso (causa Covid-19) e questo scenario è tutt’altro che improbabile.</span><br></h2><p></p><p><br></p></div>
</div></div></div></div></div><div data-element-id="elm_6pwDsieeCUzI9Wq3ePJjaw" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_6pwDsieeCUzI9Wq3ePJjaw"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_TDQaOf6cYST-uE9BCXbH0g" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_TDQaOf6cYST-uE9BCXbH0g"].zprow{ border-radius:1px; } </style><div data-element-id="elm_87-NovdYUubB-tVOmyhL9A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_87-NovdYUubB-tVOmyhL9A"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_PtBNBorvzLh1MSSxVRaO-A" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_PtBNBorvzLh1MSSxVRaO-A"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><h1 style="font-size:35px;font-weight:700;text-align:center;"></h1><h1 style="font-weight:700;"><span style="font-size:32px;">“Più vendite B2B in meno tempo”</span></h1></div></h2></div>
</div><div data-element-id="elm_DxJRUwh8aQtk7p71_udxAQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_9bRe8XWyzUfqRUjpUHPx-w" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_9bRe8XWyzUfqRUjpUHPx-w"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/piu-vendite-b2b-in-meno-tempo" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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</div><div data-element-id="elm_ehu_r3VFxF5b7SVLfnufqQ" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_ehu_r3VFxF5b7SVLfnufqQ"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_69T0rAV-9aHK6WxxkpqlEQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_69T0rAV-9aHK6WxxkpqlEQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_izb6x5zuy4rt3fFQxCaLmA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_izb6x5zuy4rt3fFQxCaLmA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_-PH282D6Kmih3-x3YVw0hQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_-PH282D6Kmih3-x3YVw0hQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><h2 style="text-align:justify;">Linee guida (5) per il tuo lavoro</h2><div><br></div><p style="text-align:justify;">➡️&nbsp;<em><span style="font-size:17px;">Stabilisci le Regole</span></em></p><p style="text-align:justify;"><span style="font-size:17px;">Il lavoro da casa ha il pregio/difetto di essere in un ambiente familiare dove il confine tra vita privata e lavoro non è così evidente. Definisci con tutti i membri della famiglia gli orari in cui non sei disponibile e altrettanto fai con il tuo datore di lavoro o i tuoi clienti. Un consiglio utile per ottimizzare il tempo è dividere la giornata in blocchi di 60-90 minuti e togliere tutte le distrazioni esterne in quel lasso di tempo.</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;">➡️&nbsp;<em><span style="font-size:17px;">Definisci lo spazio fisico in cui farai il lavoro</span></em></p><p style="text-align:justify;"><span style="font-size:17px;">Ricava un “posto fisso” dotato di tutto il necessario per eseguire il tuo lavoro. Lavorare anche 3 ore di fila sul divano, ad esempio, non è ne comodo ne produttivo. Se in casa, lavora anche qualcun altro, ricavatevi un posto che non sia promiscuo. Questo vi aiuta a tenere ordine fisico delle cose e mentale. Se avete figli, vivetela serenamente (grazie al Covid-19 abbiamo anche sdoganato l’improvvisa interruzione della riunione causa figli che richiedono attenzione).</span></p><p style="text-align:justify;"><span style="font-size:17px;"><br></span></p><p style="text-align:justify;">➡️&nbsp;<em><span style="font-size:17px;">Rimani connesso con il tuo team</span></em></p><p style="text-align:center;"></p><div style="text-align:justify;"><span style="color:inherit;font-size:17px;">Se non sei abituato a lavorare regolarmente da remoto, potresti iniziare a sentirti disconnesso dai tuoi colleghi e persino solo. La videoconferenza può aiutare a colmare il divario. Se stai conducendo una riunione virtuale, sii consapevole di tutti i partecipanti e dai a ciascuno un momento per intervenire&nbsp;</span><span style="color:inherit;font-size:17px;">in modo che si sentano connessi. Se sei tu a chiamare, annunciati per far sapere a tutti che sei in linea.</span></div><div style="text-align:justify;"><div><span style="color:inherit;font-size:17px;"><br></span></div><p></p></div><p style="text-align:justify;">➡️&nbsp;<em><span style="font-size:17px;">Ricorda “quando c’è la salute, c’è tutto”</span></em></p><div style="text-align:justify;"><span style="color:inherit;font-size:17px;">Non è un semplice slogan, ma la più cinica verità. Pensiamo sempre al lavoro e che grazie a questo possiamo vivere bene…ma la realtà è che diamo per scontato il bene più prezioso ovvero la nostra salute. Cura l’alimentazione (Verdura e Frutta in abbondanza), fai dell’attività fisica (in internet trovi tonnellate di contenuti che ti aiutano a trovare esercizi da fare in casa) e usa il cervello. Guarda con spirito critico la televisione (se ancora la guardi) o le notizie che impazzano in Rete. Fai regolarmente le pause prima di&nbsp;</span><span style="color:inherit;font-size:17px;">sentirti sfinito e …non mentire, fai con serietà il tuo lavoro, la fiducia del tuo datore di lavoro o dei tuoi clienti non deve mai essere messa in crisi.</span></div><p style="text-align:center;"></p><div style="text-align:justify;"><span style="color:inherit;"><br></span></div><p></p><div style="text-align:justify;"></div><p style="text-align:justify;">➡️&nbsp;<em><span style="font-size:17px;">Presta attenzione al tono delle tue comunicazioni</span></em></p><p style="text-align:justify;">La comunicazione mediata dal computer (tranne le videocall) soffre della mancanza dei segnali del corpo e del tono di voce. Sii consapevole del fatto che dall’altra parte potrebbero non capire le tue intenzioni. Spendi molto tempo per assicurarti di aver davvero compreso cosa vuoi comunicare e che il messaggio sia stato recepito. Evita di fare dell’umorismo e utilizza gli emoticon per comunicare il tuo stato d’animo.</p><p style="text-align:justify;">Se sei un libero professionista, un imprenditore o un venditore, ricorda che la scelta di essere on line non è data dal Covid 19, esso ha solo accelerato un fenomeno già in corso. Dovresti curare la tua presenza on line a prescindere, perché i tuoi clienti stanno migrando velocemente in un mondo virtuale di cui faresti bene a preoccuparti di conoscere le regole.</p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><strong>Se lavori nel B2B, ti serve un Metodo per riuscire a sfruttare Internet al massimo.</strong></p><p style="text-align:justify;"><strong><br></strong></p></div></div>
</div></div></div></div></div><div data-element-id="elm_SB1WMmVtvLgLk4UBUv5lOg" data-element-type="section" class="zpsection zpshape-divider-section zpdark-section zpdark-section-bg " style="background-color:rgb(52, 73, 94);background-image:unset;"><style type="text/css"> [data-element-id="elm_SB1WMmVtvLgLk4UBUv5lOg"].zpsection{ border-radius:1px; padding-block-end:14px; } </style><div class="zpcontainer-fluid zpcont-full-stretch"><div data-element-id="elm_jQBOnO5iUnlECqOkNK64kQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_jQBOnO5iUnlECqOkNK64kQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_I5I4tPYxaNgP1qO2yYgDyg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-9 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_I5I4tPYxaNgP1qO2yYgDyg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_QyjJhEMTMRrE3b58Zhys4Q" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_QyjJhEMTMRrE3b58Zhys4Q"].zpelem-heading { border-radius:1px; } </style><h2
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</div><div data-element-id="elm_HanE9l2Jp60wC7Ct3p0cSw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_LwRDFqXSyirZ_RAn9oStsg" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_LwRDFqXSyirZ_RAn9oStsg"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-lg zpbutton-style-oval zpbutton-full-width " href="https://www.improvementhub.it/p/piu-vendite-b2b-in-meno-tempo" target="_blank" title="Approfondisci"><span class="zpbutton-content">Scopri di più</span></a></div>
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